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SMS Marketing

SMS Messages: A powerful channel that drive engagement

Did you know that SMS is by far the most direct and immediate channel to reach people? SMS is one of the most immediate advertising channels available; with a read rate of 97-99% within 15 minutes delivery, you can be reassured that your time critical promotional messages will be read almost instantly.

SMS marketing can be one of the most effective tools for spreading your business’ message. You can easily reach a large number of potential customers, and the nature of SMS campaigns mean that the message is brief, simple, and far more likely to be read than emails or other methods of communication, which can easily be filtered out or left to be read at a later date by their recipients. In contrast, SMS is a much more direct system – it goes straight to the customer to be read immediately, giving them a short, to the point offer and call to action to do business with your company.

With the first SMS sent in 1992, this medium which was invented 25 years ago remain still one of the most direct and efficient way to engage with a particular customer segment today.

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Unique SMS Marketing Capabilities in the UAE

While brevity might be one of the keys to good advertising, perhaps the most important is to make sure your message reaches the right people. The goal of targeted marketing is not to bombard so many people that some will inevitably listen, but rather to target and nail down your core demographic – and most likely customers – so that what you’re saying is useful and informative to its recipients

Thanks to a partnership with the mobile network operator du, Iconiction is able to reach half of the UAE population with a unique level of precision. As all our campaigns are directly managed by du business intelligence and network operation department, we have access to a ‘live and official’ database of more than 5.3M opt-in UAE Residents. We can target people according to their nationality, gender, age group, smartphone, phone bill level, preferred languages with 100% accuracy.

Iconiction give you access also to contextual targeting by adding places visited by people (including in-mall presence). Interested by targeting UAE frequent flyers, luxury shoppers in flagship shopping malls, fragrance & cosmetic stores visitors, these new capabilities are possible today... It’s common that brands can see as much as 3-5X better coupon redemption rates when comparing SMS couponing to email couponing.

If you need to target people who visited car dealers, amusement & water parks, beaches, students on university campus, parents dropping kids in school, we are able to provide you such segments in the UAE.

We are not able to target people in real time when they are in a particular place as it is not allowed by the telecom regulator of the UAE.

The link between SMS and online measurability

Did you know that SMS can support and integrate with online channels? When you add a clickable URL to your SMS, it will enable you to get a clear call to action and be able to re-target people online afterwards on display advertising or social platforms.

Placing a hyperlink within a text message is an easy way to engage and send information to your customers. A hyperlink can direct customers to a mobile website, a survey, an app download, a mobile video, etc.

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