Iconiction has partnered with the Hong-Long based start-up Tink Labs and act as exclusive advertising sales agent for Middle East & Africa. In this region, handy is now live in South Africa, Morocco, Kenya, Ghana and Mauritius. It will soon launch in the United Arab Emirates.

What is Handy?

Handy devices are revolutionising the way travellers connect both inside and outside their luxury hotels rooms across the globe. Handy offers for free to all hotel guests’ unlimited local & international calls, free internet access and destination-specific city guide content. Handy controls for things like lighting and curtains in the hotel room — but it can also be taken out and about like a regular smartphone. Handy smartphones help travellers get online wherever they go.


Stay connected and explore the destination

Handy devices are now present in 82 countries around the world, covering more than 500,000 hotel rooms in more than 2000 Hotels. Handy features include LUXOS City Guides that enrich the customer experience with tailored content. LUXOS is a local luxury lifestyle and travel guide that allows travellers to discover new experiences. LUXOS collects and curates some of the world’s top travel options. These suggestions offer guests a level of recommendation they may not have otherwise known. The city guide is essential in offering unique experiences.

How can advertisers leverage handy?

Many brands are using handy to boost awareness among an affluent traveller audience in a specific country. Handy enable luxury retailers, shopping malls to drive footfalls to their venues and boost their revenues.  Handy devices are the prime destination to reach HNW tourists across most of the countries.…

With ad formats such as vertical videos, native articles, banners and geo-targeted push notifications this is an exciting opportunity for brands to advertise on these smartphones on a unique platform targeting a mass, premium and affluent tourists at scale while they are in their destination.

Handy enable a truly immersive and engaging advertising experience where brands will have 100% Share of voice (SOV) during a user session.