Chinese Shoppers

Chinese Shoppers Targeting

A Booming Market

As an emerging power in the global travel market, China has become the largest supplier of outbound tourists in the world, with 145 million outbound tourists in 2017 according to the United Nations World Tourism Organisation (UNWTO)

Chinese tourists overseas set a new world record by spending over $261.1 billion on outbound travel in 2016 (UNWTO) and the figure for 2017 is most likely at $300bn. Chinese tourists who contributed most to the high levels of spending are those born in the 1990s (19-28 years of age).

In 1H2018, Chinese travellers made 71.3 million outbound trips, a 15% year-on-year increase.

The demographics of China’s outbound travellers were 53% female and 47% male, with the post-80s the backbone of outbound tourism at 31 per cent (source: C-Trip)

China will account for a quarter of international tourism by 2030.


The best and most sophisticated reach in this very valuable audience

We partner with the leading data driven programmatic digital advertising buying company in China. We can use more than 32 leading exchanges to reach Chinese such as Google, Alibaba, Tencent, and Baidu…

We can access via an integrated solution over 92% of the Chinese media, and offers clients a unique data driven approach.

We can help global brands identify, analyze, and engage Chinese consumers abroad in shopping malls, airports and any international city (Dubai, Paris, London, New York, Rome, Singapore, Cape Town….)

We can geo-target Chinese shoppers in a specific radius around key destinations and tourist attractions.

Leveraging crucial first party data such as Unionpay credit card spending, we are able to determine precisely how to target Chinese affluent travellers and luxury shoppers’ audience.